Studio Insights

An original series of limited edition presentations and reports

Cover image of "Tech and Culture"

Content preview

Screenshots from the video presentation

Google Glass vs Snap Spectacles
Tyler the Creator talking about NFTs
Steve Stoute, Ben Horowitz, and Kanye West on a panel
Research findings on Gen Z

FAQ

  • ⭐️ Tech companies in Silicon Valley have historically struggled to understand and build for cultural relevance. And in today’s world, products alone are no longer sufficient differentiation.

    ⭐️ To resonate with the most culturally diverse and tech fluent generation yet – as both consumers and employees – tech companies need to learn how to tell nuanced stories about themselves and their products.

    ⭐️ In this report I introduce the concept of an “omnivore brand strategy” and how this framework can help tech companies build cultural credibility.

  • This report will be particularly helpful for…

    👉 Product or brand/marketing leaders at tech companies

    👉 Investors with portfolio companies who need brand guidance

    👉 Anyone trying to bridge the gap between tech and culture

  • The report includes:

    ❇️ Full length video presentation (intended form of consumption)

    ❇️ Full length PDF of the slides used in the video

    ❇️ Summary PDF (for quick reference)

  • To be notified when we release the report (coming late Summer 2023), please sign up for our newsletter below. We’ll send you an email with a link to the video and presentation when it becomes available.